About Us – Pink the Basin

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WHAT IS PINK THE BASIN?

The mission of Pink the Basin Inc. is to increase breast cancer awareness and detection by providing education and resources for the Permian Basin Community.

Pink the Basin is a non-profit organization that believes every woman deserves to know if they have breast cancer. Fueled by a passion that comes from their differing experiences with the disease, the Pink the Basin board members and volunteers work tirelessly to raise the money it takes to realize their dream.

Funds are distributed to partnering hospitals throughout the Permian Basin, who provide mammograms and other breast cancer diagnostic services.

Hand in hand with the community, Pink the Basin embraces the hope that all women will have the resources they need to become ambassadors of their own health.

All donations to Pink the Basin remain in the Permian Basin. Funds are used to provide breast cancer screening and diagnostic services, such as mammograms, ultrasounds, biopsies, and other breast imaging tests.

VISION

Permian Basin reports show that four-out-of-five women over 40 do not get a mammogram. We at PTB believe that low number is unacceptable. So, through the generosity of West Texans who open their hearts and pocketbooks to women in need of services, but who either have no health care coverage or limited health insurance, mammography and diagnostic services made available.

BOARD MEMBERS

Breast cancer has impacted the board members of Pink the Basin in different ways: some are breast cancer survivors; some are daughters or sisters of survivors; all are dedicated to making their communities better places in which to live.

Board Officers

Jessica Zuniga

President

Elise Henry

Vice President

Megan Taylor

Secretary

Shana Haskins

Treasurer

Luis Arenas

Past President

Board Members

Beverly Armstrong

Robmika Holman

Leticia Reinke

Vanessa Billabla-Bennett

Kimberly Leftwich

Kelly Wright

Donna Edney

Lauren Miller

Jodie Gulihur

Xandra Minnix

Elise Henry

Becca Myers

EXECUTIVE DIRECTOR

CAROLINA KEITH

“My name is Carolina Keith. I am honored to be your Executive Director of Pink the Basin.

I was born and raised here in Odessa, Texas. My husband and I have been married for 43 years and have a wonderful daughter and son-in-law. In addition, we have 2 very active grandsons.

I have been with Pink the Basin and Pink is myfor 4 years and pink is my favorite color!! Speaking with groups and getting the word out about breast cancer screenings in the Permian Basin has been very rewarding.

Throughout my life, I have been part of many non-profit organizations and still active in several organizations. Volunteering is a passion of mine!

I am so excited to be a part of Pink the Basin!!”