about us


The mission of Pink the Basin, Inc. is to raise awareness of women’s health issues and foster educational and service initiatives that positively embrace women’s health.

Pink the Basin is a non-profit organization that believes every woman deserves to know if they have breast cancer. Fueled by a passion that comes from their differing experiences with the disease, the Pink the Basin board members and volunteers work tirelessly to raise the money it takes to realize their dream.

Funds are distributed to partnering hospitals throughout the Permian Basin, who provide mammograms and other breast cancer diagnostic services.

Hand in hand with the community, Pink the Basin embraces the hope that all women will have the resources they need to become ambassadors of their own health.

All donations to Pink the Basin remain in the Permian Basin. Funds are used to provide mammograms, diagnostics & prosthesis.


Ector County and Midland County reports show that four-out-of-five women over 40 do not get a mammogram. We at PTB believe that low number is unacceptable. So, through the generosity of West Texans who open their hearts and pocketbooks to women in need of services, but who either have no health care coverage or limited health insurance, mammography services and prostheses are made available.


Breast cancer has impacted the board members of Pink the Basin in different ways: some are breast cancer survivors; some are daughters or sisters of survivors; all are dedicated to making their communities better places in which to live.

Board Officers

Tina Mobley


Sheila Simmons

Vice President

Melanie Horton


Charliss Rodgers


Christi Callicoatte

Past President

Board Members

Carol Evans

Heather Valenzuela

Jessica Zuniga

Judge Sara Kate Billingsley

Corbette Padilla

Venetta Seals

Mary Jane Wright

Roxy Brown

Karmen Hendrix Bryant

Leticia Reinke

Donna Edney

Tom Williams

Madison Tate

Keller Kennedy